Have you conducted traceability drills with your key retailing partners to validate store-level details? *

Do you have tested processes and systems in place to record and process consumer complaints/questions if your systems (CRM, Website) are down? *

Do you have consolidated, documented procedures , roles and responsibilities, approval chains, draft messages and escalation paths that must be followed in the event of a recall? *

Have you trained all staff (including "overflow staff" to handle peak demand during a recall) on these procedures? *

Have you established quality thresholds for a soft or voluntary public recall? *

Have you established a generic recall response timeline/project plan? *

Have you conducted a mock recall response drill in the past 12 months? *

Do you have easy access to data on your distribution partners and consumers so that you can quickly execute your recall procedures? *

Can you readily trace production lots through the supply chain and distribution channels? *

Do you have systems in place to capture and respond to consumer complaints in a timely manner? *

Do you have systems in place to actively monitor consumer sentiment? *

Have you load tested your consumer complaint handling technologies to determine capacity limits? *